Social media

Identifying how COVID-19 related misinformation reacts to the announcement of the UK national lockdown. An interrupted time-series study

We utilise a novel dataset of all COVID-19-related social media posts on Twitter from the UK 48 hours before and 48 hours after the announcement (n=2,531,888).

Going digital? The impact of social media marketing on retail website traffic, orders and sale

This paper examines the impact of daily social media activity on daily business outcomes, website traffic, orders and sales.