Going digital? The impact of social media marketing on retail website traffic, orders and sale
This paper examines the impact of daily social media activity on daily business outcomes, website traffic, orders and sales.
To travel or not to travel. ‘Weather’ is the question. Modelling the effect of local weather conditions on bus ridership
This paper redresses this gap by modelling the effect that local weather conditions exert on hourly bus ridership in sub-tropical Brisbane, Australia.